With APIs you can rent functionality to include in your applications so whether you want to send text message notifications through your app, find places on google, or incorporate video chat. There’s probably an API for you.
Who hasn't thought about having a centralized, efficient system that allows them to easily complete the countless repetitive tasks of a daily workflow?
You are the expert on your product and the data it captures. What metrics are you going to emphasize? What behaviors do you want to encourage? Reporting is your opportunity answer these key questions and define what matters.
